Company: Salesify, Redwood City, CA
Company Description: Salesify helps sales and marketing functions  accelerate revenue by identifying, profiling and nurturing the right  decision makers within your target accounts. Then we help you convert  qualified leads to revenue. Salesify was named to the Inc. 5000 list of  America's fastest growing private companies for the third straight year  with a 169% three-year growth rate.
Nomination Category: Sales Awards Team Categories
Nomination Sub Category: Telesales Team of the Year

Nomination Title:  Salesify Telesales Team of the Year

Tell the story about what this nominated team achieved since the beginning of July 2011 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Sales and marketing is about satisfying needs and wants. The 20th century B2B client profile is so educated, therefore his needs are ever-evolving. Salesify’s secret has been understanding this phenomena, and adjusting its product offering to the ever-changing needs and demands of its clients. Salesify’s Telesales Team has uncovered specific market gaps and challenges which our clients are facing, and has presented Appointment Generation and Events Promotions product offerings as compelling and price-relevant options.

In Salesify’s Appointment Generation practice, the Telesales team has presented a lower cost service offering based on a cost-per-lead model. This is allowing clients to budget their resources and pre-determine the number of leads that they can guarantee to their internal customers. Salesify’s ability to rapidly deploy its core call center capability combined with proprietary technology for identifying targeted contact lists has helped ensure that the Salesify operations team is able to deliver lead generation services that yield consistent high quality, targeted leads for clients. Unlike its competitors, Salesify is uniquely able to commit to a specific number of leads for each client. In turn this has given our clients visibility into the lead qualification process and has reduced our clients’ revenue loss due to lead shortfalls from its vendors.

As a result of the Telesales team’s deep understanding of its client issues, Salesify’s revenue growth has increased by 42% during the period July 2011-June 2012. This is a significant increase over last year’s performance. In addition, this shift in Telesales strategy has caused a 275% growth surge for the Appointment Generation practice. Meanwhile, the Events Promotion practice of Salesify’s business has also benefited tremendously, contributing 30% to Salesify’s top line revenue.

This growth has not been unnoticed by highly respected award giving bodies. Salesify has been named to the Inc 5000 for the third straight year with a three year growth rate of 169%. In addition to this elusive achievement, Salesify has been included in the list of Silicon Valley’s Fastest Growing Companies for the fourth straight year, and has been included in the Bay Area’s fastest growing companies for the first time this year, 2012.

Raj Hajela is Salesify’s Co-Founder and Chief Revenue Officer. He has 20 years of experience in high technology sales, sales operations and inside sales management both in the United States and India. Raj provides vision, leadership and direction for the company’s sales organization. He was instrumental in uncovering the opportunity in Event Promotion, for which Salesify’s notable growth in 2012 came from. His “leadership by example” in B2B Sales, coupled with his excellent customer relationships, has propelled the company to achieving exceptional growth of